Uses of Cell Phones Via Women Empowerment with Product Marketing Tricks
The mobile wave sweeping the developing world continues to offer new opportunities to deploy services and content on a platform already accessible to billions of people – mobile phones. But here again, while the proof of concept has largely been demonstrated, the full potential of mobile as a service delivery platform has yet to be realized. The key challenge we have identified is a content and services creation gap: the lack of individuals, companies and institutions in the global south that use mobile and web technologies to deliver services with a beneficial impact on the way people live, organize their activities and connect with others. We have witnessed many causes for the persistence of this gap.