The advent of internet technology has opened a lot of opportunities in many sectors and industries in the world. Banking industry can explore techniques and strategies that they can use on the cyberspace that will support and enhance the bank’s generally marketing objectives. It helps the bank to improve awareness to their target audience.
Modern marketing strategy and global e-banking coverage
Internet banking is considered as a competitive field. This gives a lot of clients to transact without the need to go to the bank personally. Online banking is now becoming as one of the newest options of busy people who don’t have the time. Marketing strategy of online banking is also very significant.
One aspect of marketing strategy of online banking is security. This is very essential for any client. In order to give the client peace of mind, security is an essential marketing strategy that the bank should focus. Be sure that customers will have a place for their personal data and information to be stored. Clients will never put their money in a place where in their information can be stolen.
The four services covered by E-Banking are as follows:
(i) EFT (Electronic Fund Transfer System)
(ii) ATM's (Automated Teller Machines)
(iii) Credit Card
(iv) Debit Card.
Banks are now introducing electronic banking services for their customers. A number of banks such as ICICI Bank, UTI Bank, Global Trust Bank, Citibank, IDBI Bank, State Bank of India have already introduced e- banking facilities for the customers. E-banking is the outcome of technological innovations and competition.
In fact, banks have been using electronic and telecommunication networks for delivering a wide range of value added products and services. The addition of internet banking and mobile banking have revolutionised banking services.
E-banking covers the following services:
(i) EFT (Electronic Fund Transfer System):
The banks are now allowing the transfer of funds electronically. For example, a company wants to transfer wages and salaries to the accounts of her employees, it can do it electronically. Similarly, if a company wants to transfer dividend to the accounts of a shareholder it can be done without issuing cheques or drafts etc. This is the safest method for transfer of funds.
(ii) ATM's (Automated Teller Machines):
The use of ATM's lead to the concept of 'anywhere' and 'anytime' banking. Through the use of ATM cards, one can operate his bank account to withdraw money from any of the bank's ATM's installed at the nearest site. This has broken down the time and space barriers.
Bank issues a separate plastic card to each customer for availing the services of ATM. The customer has to insert the plastic card into the terminal and enter his identification code. The machine would respond to the customer's instructions of giving cash, accepting deposit or handling other banking transactions.
(iii) Credit Card:
This is also called plastic money. The credit card holder is allowed to withdraw money without making any deposit into the bank. It is the overdraft facility allowed to the customer. The card holder may also use the card for making payments for goods and services to the suppliers having arrangements with the credit card company.
The customer using plastic money will have to deposit this amount along with the interest due to the credit card company. The credit card has photo identity and signature of the card holder and Credit Card Company or bank's name and validity period of the card.
(iv) Debit Card:
Debit Card is issued to a client having deposits in his bank account. A debit card is also a plastic card bearing bank's name and customer's name identity and signatures. A debit card holder can make purchases from the retail store and make payments through this card. With the help of debit card, the point of sale computer terminal would automatically transfer money from the cardholder's bank account to the bank account of the seller.
Blogging is also an ideal marketing strategy of online banking. In order to do this, they will make an attractive or informative article that can be useful to the users. By this way, it can help them to be noticed especially if the user becomes interested in trying online banking.
The internet technology is perhaps one of the most helpful tools from the continuous change of information technology. It now allows businesses, banks, and other agencies to show that transacting business is not hard anymore. With online banking, it helps one to save time and effort.
Online banking will give you a chance to save on your time and effort just to withdraw, deposit and make any transaction. You don’t need to be physically present to process your money effectively. If you are abroad, all you need to do is to open your online bank account. This gives you the opportunity to handle your account without the need to go to your bank.
Many people are a bit on the fence when it comes to online banking. They think that being online can be dangerous because there are some threats and dangers out there. However, one of the marketing strategies of online banking is to assure that people will have a safe and easy online banking.
Customer service is also one of the effective marketing strategies of online banking. When the bank has a good customer service, it gives them the chance to provide the best service that the customer needs with their online banking.