If you haven’t heard, I’ve been busy writing a new e-book about how to earn from a low-traffic blog. One of the things I’m loving about writing Small Blog, Big Income — which is all about building an audience and earning from a small-traffic blog — is that it reminds me of things I should be doing to promote my OWN blog. 😉
Fox News for freelance writers looking to earn more
One thing that I’d seriously slacked off on was guest posting. Hadn’t done it in ages!
So I got busy asking my connections if I could guest for them. Because I’ve been building my network for years (one of the big things I go over in the e-book!), it was easy to get some invites. I’m counting 11 different appearances that should happen soon, and link to my e-book page.
Guest posting is such a big topic, and I know bloggers have so many questions about how to win at it. I thought I’d unpack some of the things I’ve learned putting together this promo round of more than 10 different guest appearances:
1. Ask early. I totally failed at this! A lot of my requests were very last-minute, so guest posts will be coming out over the next 60 days. Remember, the big blogs plan their calendars out a ways. And it’s more impactful if you can get them all to come out within a short period of time. Lesson for me!
2. Make an idea list. When you want to do a lot of guest posting, it’s easier if you unpack your topic and come up with a bunch of possible ideas. Then, as you get opportunities, you’re ready with several possibilities to pitch each outlet that would be the best fit for their particular audience.
3. Write in batches. If you have 4 blog posts to write, it’ll take less time if you sit down and crank them all out in a day.
4. Repurpose/rewrite. Rather than writing every post from scratch, some started with an excerpt from the e-book, and then I elaborated or expanded from there. Lots quicker! You can also go back to past posts you’ve done on similar topics and rewrite/freshen them up with a new slant and presto! A new post.
5. Have a tracker. At one point, I accidentally pitched the same topic to two different blogs. Oops! I started getting more organized about keeping track of who I told I would write what.
6. Participate in roundups. Every guest appearance DOESN’T have to be a whole guest post you wrote yourself. Keep an eye out for opportunities to have a quote in a roundup, be a case study, or get interviewed for a Q&A post. Variety is the spice!
7. Overdeliver. Don’t make your guest posts hastily slapped-together, short posts that don’t deliver much for readers. They should be as good OR BETTER than the quality of what you’d write for your own blog.
Want to see a couple examples of what I mean on that last point? Two of my guest posts are up already, and they both have a ton of great info.
I still have many guest posts to come in this promo round, including ones for Write to Done and Smart Blogger (the blog formerly known as Boost Blog Traffic!) — watch my Twitter for more links. If earning from your own blog is one of your aspirations, you might want to check out Small Blog, Big Income while it’s on sale for launch week.