Social Media Websites are become household name now these days. Each time when bloggers, online magazines or companies post new articles on their platforms, they tend to share the link or news about it with their audience in social networks. This is done to reach two main goals: notify people about the recent updates and thus, reach bigger engagement from the subscribers; promote the blog or grow the number of visitors to the site.
Such marketing strategy is very effective. But it can only lead you to the desired results if approached wisely. Unfortunately, not all people are well-versed in the SMM trends and know how to lead their social media marketing companies correctly and thus, their pages on Facebook or another network are not working well for them. In this post, we will give you a good kick start in the world of SMM and provide you with a few good ideas on how to improve social media presence of your brand or blog!
Why Is It So Important To Increase The Social Media Engagement?
Today, the market is full of offers, and the competition gets more and more intensive with every day regardless of the chosen niche. How to overcome your competitors? That is when effective SMM strategy becomes the most powerful tool on the way towards your aims, and there are three main reasons behind this:
1) Every minute, tons of new publications appear on Twitter, Instagram, Facebook and other networks, and thus, you have to stand out to ensure that your posts will not get lost in this huge flow of content;
2) People like those who are similar to them and that is why reposting helps to spread your content among the ideal audience –the friends of your current subscribers;
3) Re-posts can be used to promote your site in search engines directly or indirectly.
How To Adjust Your Content For More Shares?
Now you understand why shares on social media are necessary. Now we are going to give you a few simple tips that will help adjust your content to make it more engaging and catchy for your subscribers.
Understand the psychology of social sharing. Note that you will not be able to convince users to share your content on social networks because the news feed is a reflection of the personality and people tend to be quite picky when adding something to it. This means that you will need to understand what kind of content your target audience is willing to share with their friends and subscribers and, more important – why they do it.
Keep it simple.Did you know that the majority of people do not read the whole article before sharing it with their friends? As a rule, the reader decides whether a post is worth their attention after looking at its title and thus, you have to make your title clear and understandable to allow your readers understand what you are going to talk about in the text.
Make updates regularly. There is nothing better than a high-quality content that is regularly updated. Of course, you may not always have enough time to write and post articles, but in this case, you can consider hiring someone who could help you. One of the easiest ways to find a skilled writer is to turn to a professional writing service – read the full info here to learn more about this option.
Make it emotional and engaging. Focus on creating the content that causes curiosity, catches attention, surprises and remains in the memory of the reader for a long time. Your content, as well as each title, should evoke real emotions in people if you want them to share it with their subscribers.
Don’t be afraid to ask. Asking your readers to share something is absolutely natural and thus, you should not be afraid of doing it, but ensure that you are not too obtrusive with your requests because this can scare away your audience.
Use visual content to stand out.Pictures and videostend to draw more attention. It is a proven fact that posts with visual content published on Facebook get about 54% more likes, 104% more comments, and 84% more clicks. Sounds’ impressive, doesn’tit? In fact, even if you create engaging content, it will be challenging for you to stand out in an endless stream of posts, while a well-chosen image will help you catch the readers’ attention.
Find the most effective time to make publications.For example, the best days for posting on Facebook are Thursday and Friday, and the best time is between 1 and 3pm – this is the time when visitors are the most active here. However, each audience has its own characteristics. Thus, you will have to do some experiments in order to determine which time is the most effective for you; this may take some time, but the result is worth a bit waiting!