As the “Silicon Valley Lifestyle” of cheap hoodies, launch parties, and endless funding announcements increases, more and more people are rushing to build new innovative companies. While great for customers, the noise-to-signal ratio is making getting attention for one's business harder than ever. There are plenty of marketing tricks for hitting a crowded marketplace, but one of the most effective ways to break through the noise lately has been building your own personal brand.Getting your customers to know your name and story is a way to build credibility for your business with your customers. People naturally want to work with those they trust, and personal branding is a way to associate your integrity with the integrity of your business, while also building out your visibility in your industry.
The power of social media is undoubtedly the best way for businesses to use in their online marketing campaign. Social media offers a platform where people from all over the world are networking. You can present your business on social media to improve conversion and attract more customers to your business. Social media marketing gives the best of what internet marketing has to offer. However, when branding your business, you need to connect with the right audience and have them talking about it.
There are over 1.5 billion people on Facebook alone. With such a number, you can find your target audience and build a brand name around them. It might, however, not be as simple as that. You have to do more than just connecting with your customers on social media. It takes a unique kind of marketing strategy to create a successful brand for your business. The following steps will help you get there:
That said, building a personal brand can take years. Luckily, following some of the patterns of those who have done it before, you can jump start your presence in 90 days following the outline below.
Some of these tips will require you to get out of your comfort zone, others will seem to easy to work. The best way to see results is to dive in, test these methods out, track the results, and double down on what works for you.
Write Down your Thoughts Daily - and Share Them
You've seen the huge followings many writers and video bloggers have amassed on YouTube, Tumblr, Instagram, and Twitter. Paul Graham and Chris Gillebeau, who started by documenting their personal and business lives, advocate for and use writing as a way to make their ideas contagious.
Much of their success comes from consistency and authenticity -- writing often and honestly.
How I started doing this in my own life: I simply write down what I learned each day before going to bed. After a while, I realized much of what I was learning were problems other people were going through.
So, I started blogging about them and today that simple ritual has allowed me to write for major outlets like Inc, The Huffington Post, and Startup Grind. The benefit of writing about you learn every night is that it gives you time to reflect. The icing on the cake is that those stories are perfect for your follower.
It doesn’t even matter if you write about your industry in the beginning: the goal is to just get your thoughts on paper. Once you can consistently do this for 2 weeks, approach a writing outlet about contributing. From there, you can begin building a following. After 90 days, you’ll be amazed at how much people will care about your daily lessons.
Use Twitter To Reach The Unreachable
To shortcut your way to the top, use established thought leaders in your industry to pull you up. The greatest challenge in getting these people in your network will be reaching them. Fortunately, there’s a magical tool called Twitter, which I’ve used for years to get in contact with too many experts to count.
To start, do a couple hours of research and look up all the people in your industry who you look up to. Then, check how many followers they have and gauge how strong their voice is in your field. From there, find them on Twitter. Chances are, most of these people blog. The typical thing people do here is tweet at them saying the liked an article. While this is ok, it’s not memorable. Writers get tweets all the time.
Instead, find a topic they wrote about and create your own piece on the subject. When you tweet at them, tell them you liked the article and mention that you’ve wrote a piece they might like. If they like the piece, chances are they’ll talk to you or better yet they’ll post your piece on their website. Keep doing this, and you’ll soon have access to everyone you need.
You’d be amazed how easy it is to get on a panel or to speak at a conference these days. After you start implementing steps 1 and 2, you’ll begin getting opportunities to speak.
Nothing makes me madder then when people tell me they’ve turned down speaking engagements because they’re not “ready”, or they don’t know enough yet. This is where you need to either be brave or take the long road to personal branding.
When people start asking you to speak, accept the offer no matter what -- trust me, you'll get ready with a deadline looming. Even the most established experts were at one-point rookies. We’ve all felt out of place or overwhelmed when it comes to public speaking on something we don’t feel we know very well. Just take a deep breath, practice like crazy, and make it happen. Your next offer might not come for a while if you miss the first one.
Identify your target audience
Social media networking sites will attract a broad range of people who are always networking. You have to know your customers to start branding your business. It is simple; you can create accounts on different social media sites and start searching for your target audience. If your business deals with shoes, you can search for different social media sites about shoes and see where your target audience lay.
Alternatively, you can evaluate what your competitors are doing on social media and discover what kind of audience they have. You can analyze their strategies and do better on your part. It takes a simple research to identify your target audience. However, you have to take advantage of the untapped market when developing your social media marketing campaign.
Choose a platform
Not every social media strategy will be right for you. You have to look into every platform and consider where you will be able to connect with your customers well. Facebook gives you the highest number of audience to build your brand name around. It allows you to share links to your website or business, photos, and videos. It is the most ideal when you want to reach more people on a single platform. Twitter adds value to your business branding efforts.
Although it is limited regarding the characters you can write, it allows you to share photos, videos, and links. Your followers can retweet or comment on the tweets you make. Pinterest comes a close third as among the best social media marketing platforms. If your target audience is women and your business is fashion related, it offers the best platforms as most users are women.
Make your profile or page look neat
A good first-time impression will go a long way to giving you the right audience. You can achieve this by making your profile or fan page look presentable. Ensure that your business logo is clear and attractive as it drives the message to your audience. Upload a picture and the bio of your business. You can also include a link to your website for your audience to have access. Everything on your profile should be unique. Most people recall something which they have never seen before as opposed to things you are used to seeing. If you make your logo and brand name unique, you can be sure that most of your follower will not forget easily.
Create helpful and interesting content
Again you have to know what your audience love. You can start creating content that is up to date with the latest events. For example; if it is about fashion, you can write about what a celebrity was wearing and engage your audience to talk about what they think. Keep the content interesting by including interesting headlines that provoke a debated. This will help keep your potential customers interested to know what your business is offering. It helps bring a strong online business brand online marketing using social media gives your business the needed support regarding conversion and the customer base.
Engage your audience
Take apart in the debate and reply to some of their comments. Even a simple thank you will help them know that you are reading their comments and views. It allows you to get in touch with your customers and build strong brand awareness around them. The best part of social media marketing is that you use the least effort when it comes to building your business brand and also customer base.
Here are some phases through which a product goes through in a period of time to become a brand. I have some more extra tricks via which Anyone Can Become A Brand Expert in 90 Days.
This is the first phase of advertising where you tell people about your product. Here you introduce your product to people who we assume knows nothing about it. You can simply launch a teaser like the ones you usually see on Television, YouTube, Facebook, and Twitter. Many brands like Apple, Samsung etc uses this Brand Introduction stage for their new product launch to create an imaginary hype for their product. This has been proven effective over the time.
Creating awareness about your brand is what you need to do next. This phase is also known as the trailer phase. Once you’ve introduced the audience about your product, the next stage is to create hype in the market for it. Use social media to tell people everything they must know about your product.
So now people know who you are, what you do and what your product is. What’s next?
Time to create excitement for your product. Tell the audience about how your product is better than others in the market. If you want people to buy your product you have to convince them how your product is different. Tell them about the unique selling points for your product. If you are selling a mobile then you should market your phone “XYZ” then highlight the features your product have that others don’t. Ex- a selfie flash in our new xyz mobile phone that no other brand has.
Increasing Sales and Revenue
You have already worked so hard for the product now it’s time to earn now. People now not only know about your product but they also know why your product is better than any other in the market. Provide buy now, order now, and contact number links to get orders coming in.
Once you are in the houses of the customers, they will recommend your good services and products to others and soon your product will turn into becoming a Brand.
Work doesn’t ends here. Companies like Coke, Pepsi, Samsung are sell their product on their Brand name but you still see them carrying out these advertising campaigns. Why? It’s because these companies have not forgotten about the most important ingredient of the dish “People”.
If you forget your audience, they’ll forget you. Your product has to consistently stay in their conscious. Keep them recall about your brand so that your customer stays and you get the benefit of repeat purchases.